网站推广商务模板：重塑你的网站Wikibrands Reinventing Your Company Controlled Marketplace.pptxVIP

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网站推广商务模板：重塑你的网站Wikibrands Reinventing Your Company Controlled Marketplace.pptx

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网站推广商务模板：重塑你的网站Wikibrands Reinventing Your Company Controlled Marketplace

;Who is Sean Moffitt…. Just A Blonde Guy With a Cause;Forget social media…;Social media is a dirty word and small …;The real Wikibrands challenge…;The New Kids on the Block;Business and Brands still Matter….;A Demanding and Activist Customer Culture has Taken Over;;You can either be a monopoly (lucky), commodity (tough) or a wikibrand ;Our Challenge?;;Our Particular Mission;Published by McGraw-Hill (Jan 2011 Launch) Twitter: @wikibrands Facebook page: Wikibrands Website: www.Wiki-B ? Wake up Call ? Strategy Guide ? Executional Road Map ? Continuing Reference ;The Early Buzz is Good;The Challenge Today – 30-40 Minutes;Why Now?;Reason #1 – Authentic Relationship Desired;1.3 Billion Social Networkers Globally Facebook - 600 million, 130 friends each, 1,000+ fans per page Wikipedia – 265 million readers. 17 million articles Twitter – 170 million, 190 followers each (after 2 yrs) LinkedIn – 101 million, 61 friends each, 189 index on post-grad YouTube - 18 million Canadians watch/292 minutes per month Flickr – 40 million members/5.0 billion photos Foursquare – 6 million/381 million checkins Amazon – 650 million users annually, $24 billion sales GroupOn – 35 million users annually, $500 milion sales Quora – 600,000 registered users - Spending 82% more time on social networks than they did last year ;Shifting Conversations – just four years ago, 80% of online engagement happened on the originating website, now 80% happens away from the originating website. Now, to be noticed and talked about, you need to reach “out there” to be relevant.;Operational efficiencies are maxed Downsizing/rightsizing reaching limits Outsourcing labour is tapped Globalization of markets is done Media clutter is here Technology is ubiquitous The Customer Experience is What’s Left ;C-Suite Interest – The CEOs #2 and #3 priorities are customer service and experience; Advertising and promotion rank #12 and #14.;Reason #5 - Social, Participation, Engagement, Collaboration, Influence, Communit