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企事业广告翻译 英、汉语企事业广告表达风格上的差异 英语广告：信息功能突出，用词通俗 汉语广告：行文公式化，语气夸张 广告翻译中的功能转换和篇章调整 辨明“虚实”，突出“信息”功能 避免“八股”，注意“内外有别” 分清主从，理顺逻辑语义关系 注意篇章整合，搞好上下文语义照应 英语广告：信息功能突出，用词通俗 例1. The Firm Sinter The objective of the firm is to satisfy the buyers with high quality service of its broad production program. The Sinter disposes to perform these services on the highest possible level, besides 45 years of work experience also with: 英语广告：信息功能突出，用词通俗 6,500 sq. meters of modernly equipped production and business premises, 25,000 sq. meters of storages for raw materials and for finished products, Its own modernly equipped development and research laboratory, High professional skill of its technical and administrative personnel. 英语广告：信息功能突出，用词通俗 The firm Sinter was founded in 1957. In 2000 it is present, with its sales net in 14 countries of Europe and Asia already. 客观陈述，表达精炼。首先讲“服务宗旨”，其后为企业基本情况，逐一单项列出，最后做必要补充，全文语言简洁，条理清晰，一目了然，再配上画面，生动鲜明，富有感染力。 英语广告：信息功能突出，用词通俗 贝赛德传动装置集团是世界上最主要的精密传动装置产品生产商之一，通过坚实可靠的工艺设计流程，贝赛德的产品不断提升传动装置的控制标准。其产品主要为伺服电机，精密机械设备系统和精密减速机及减速电机。产品广泛用于半导体，包装，汽车业，也要和航空航天等自动化工业领域。不论是个别元件还是整体方案，贝赛德都能随时向您提供灵活多样的设计和高质量的产品。 贝赛德拥有完备的传动装置货源，提供从单个元件到整体设计方案的一条龙服务，我们有人力、设备和技术为您提供传动控制装置的创新产品。没有的，可承接定做；不存在的，可创新发明。贝赛德的产品价值超群，创新和服务独一无二。 “革新技术、壮大员工、创新管理、顾客至上”是贝赛德的企业精神， 它推动着贝赛德的迅猛壮大和发展，使我们始终处于传动装置行业的领先地位。 英语广告：信息功能突出，用词通俗 例2. Bayside Motion Group Bayside Motion Group is one of the leading innovators within the motion control industry. Through solid engineering programs, Bayside manufactured products continue to drive motion control standards. Bayside product lines include: linear positioning systems, servo motors drives and precision gearmotors / gearheads. Bayside products are used in a wide range of industries including fiber optics, semiconductor, bio-medical, packaging and aerospace. Whether Engineers need a single component or a total solution, Bayside offers design flexibility and high quality in readily ava