[研究生入学考试]自考电子商务英语课文及生词.docVIP

Unit 1 Text A Introduction to e-business电子商务概论 IBM defines e-business as “the transformation key business processes through the use of internet technologies.”some of those e-business processes include:（IBM 定义为转型关键业务过程通过互联网技术的使用的电子商务。这些电子商务流程的一些） . Buying and selling over the internet (e–commerce) 客人的买卖盘通过互联网 (e–commerce) . Conducting customer in real time using web-based tools进行实时使用基于 web 的工具中的客户 . Communicating with suppliers, employees and customers与供应商、 雇员和客户沟通 . Online marketing and advertising 在线营销及广告 The greatest transformation in business practice today is the emergence of the Internet and the World-wide-web interface .it has become a powerful medium for commerce and business transactions of all kinds（今天在业务实践中的最大转变是互联网的出现与世界范围内网接口.it 已成为一种功能强大的媒介贸易及商业交易的各类）. The terms e-business and e-commerce are sometimes used （有时使用条款电子商务和电子商务）interchangeably, but the common difference is that e-commerce refers to financial transactions over the web and e-business refers to all forms of transactions over the web. The transforming power of this mode of business extends far beyond the obvious points of convenience for the customer and cost savings for the business. The most powerful implementations of e-business enable a complete restructuring of business models互换，但共同的区别是通过网络，电子商务是指金融交易，通过网络，电子商务是指所有形式的交易记录。这种商业模式的转型力量远远超出了业务客户和成本节省方便明显点。最强大的电子商务实现启用一个完整的业务模式转型. For an e-business the economics are simple. Historically, 1% of first time visitors to a web site will buy a product. But 20% of second time visitors do. To stay in business the site must be “sticky ” to keep the customers coming back; and they’ll only do that if the experience provided continues to delight. 对于电子商务简单经济。历史上，1%的第一次访问者的网站会购买的产品。但第二次访问者的 20%。若要留在商业站点必须是粘保持回来 ； 客户，他们只会做，如果经验提供继续为乐。 Customer service has been, and continues to be, a major competitive factor for today’s organizations. Achieving the goal of outstanding customer service requires a business provide the fastest access to all customer informa