Apple公司英文简介.pptVIP

Apple Inc Introduction of Apple Inc Apple.Inc(incorporated) is an American multinational (跨国公司)corporation(公司) that designs and markets consumer electronics, computer software, and personal computers. The company‘s best-known hardware(计算机硬件) products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes; the Safari internet browser; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries,4 and an online store where hardware and software products are sold. At the time of May 2010, Apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed(超过) Microsoft A brief history of Apple Inc. 1976-1980:The early years Apple was established(确定的) on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer. They were hand-built by Wozniak1516 and first shown to the public at the Homebrew Computer Club. The Apple I computer was sold as a motherboard(母版) (with CPU, RAM, and basic textual-video chips)—less than what is today considered a complete personal computer. The Apple I computer went on sale in July 1976 and was market-priced at $666.66 ($2,572 in 2011 dollars, adjusted(调整) for inflation(膨胀).) 1981-1985:Lisa and Macintosh Steve Jobs began working on the Apple Lisa in 1978 but in 1982 he was pushed from the Lisa team due to infighting, and took over Jef Raskins low-cost-computer project, the Macintosh. A war broke out between Lisas corporate shirts and Jobs pirates over which product would ship first and save Apple. Lisa won the race in 1983 and became the first personal computer sold to the public with a GUI(Graphical User Interface) , but was a commercial failure due to its high price tag and limited software titles 1986-1993:Rise and fall Having learned several painful lessons aft