防止品牌老化使品牌保持年轻、灼热的青春的五个最好策略[外文翻译].docVIP

毕业论文（设计）外文翻译 一、外文原文 Prevent from the brand aging the five greatest strategies that keep alive the fervor of youth 原文：[abstract] There are a large number of brands in growth and expansion, certainly many brands aging and die out everyday; Some brands experienced several hundred years still vibrant, some like a meteor flash across and quickly fell. However, how the brand is aging, and how to prevent the brand aging? Since 2004, the news that concerning a business enterprise of? changes mark to turn angry face continue continuously: The?? astute area replace to HC360 from SINOBNET; The new slogan of the square positive group world at change, innovation constant appears see advertise. And at more early previous, Coca-Cola, snow green jade, British telecommunication company, McDonalds, association of thought etc. the a business enterprise also was in use the new image in succession. Why a brand of? want to replace to cost the huge sum dissemination already a long time of marking? Investigate its reason, is to want to pass to replace the marking, with the renewal brand image, follow close behind the current of time, always brand youth? . Why in the our country, numerous brands all be like the meteor sort brief, does well-known brand is each to get coquettish 23 yearses?Did not carry on the brand renewal, cause the brand aging is the source of the problem.The brand only follows close behind the rhythm of the ages, then can keep alive the fervor of youth.So,how the brand is aging and how to prevent from the brand aging? Brand aging occurs in erosion stage of the brand’s equity values . It experienced brand promotion And growth stage. Also enjoyed the huge profits by Brand mature. But it’s lost when maintain, innovation undeserved. The most outstanding brand aging represents is high well-knownvisibility and low approval, namely when this brand is metioned that everybody knows,But they forget it or remember it but do not wangt to buy when they’re shopping. The immediate harm