银行扫街营销总结精选 .doc

银行扫街营销总结 2012年刚过完春节不久，我支行全体员工由行长带领身着工装、佩戴胸牌，手持名片、宣传单、小礼品，冒着寒风走上我行附近的街头，展开“扫街”营销活动，由于我支行刚搬迁新址不久，我们的目的是让附近的居民百姓了解商业银行，认识商业银行，最终走近商业银行，从而成为商业银行的忠实客户。 在这次“扫街”营销活动中，我们走进小区、商店、门店、菜市场，对附近的商户和百姓进行了逐个访问，并通过发送小礼品来吸引群众，抱定“总有一款产品适合你”的信心介绍了我行的理财产品、手机银行、网上银行、并且询问了是否需要安装POS机、是否需要贷款等各种需求。 在营销的过程中，我了解到一位客户，她的女儿刚上大学，每个月都要去银行为其女儿转生活费，经常排队等候还需要花大笔的手续费，我利用我行手机银行产品不收手续费的优势积极的向其展开了介绍，但由于这位客户年龄40多岁对手机的使用也不太精通，怕由于自己错误操作将自己卡内的钱转到别处造成损失，我又有针对性的为其介绍了我行手机银行的安全保障，消除了客户的顾虑，并承诺一定教会客户使用方法，结果第二天客户便拿着身份证来我行办理了手机银行，我耐心的指导了客户如何使用，并现场为客户成功转款一笔，客户满意而归。后来这位客户又先后带来了周边的邻居来我行办理了手机银行产品，为我行带来了良好的口碑。 这次“扫街”活动，使我们商行在广大客户心中树立了更好的社会形象，并使客户更加的了解了我们商行，让我们的产品在客户心中根深蒂固，更为我们的营销开辟了一条新的道路。 大众支行：张娇娇 长安银行西安长安区支行筹备组 扫楼扫街方案 一、 指导思想 ······················································································· 1 二、 扫楼扫街的目的和意义 ································································ 1 意义 ························································································· 1 目的 ························································································· 2 1. 信息收集建档 ········································································ 2 2. 宣传、营销产品 ···································································· 2 3. 树立形象 ··············································································· 2 三、 组织领导 ······················································································· 2 四、 方案实施 ······················································································· 3 准备阶段 ················································································· 3 1. 扫楼扫街区域分布 ································································ 3 2. 扫楼扫街时间 ········································································ 4 3. 扫楼扫街人员 ········································································ 4 4. 扫楼扫街准备工作 ································································