TheFutureofOfficialAirlineStatusIII会议官方航空公司的未来第三部.ppt

51st ICCA Congress International Congress and Convention Association. Twitter: #ICCA12 Session sponsored by: International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 International Congress and Convention Association.Twitter: #ICCA12 The future of “official airline” statusMonday, 22 October 2012 What is “Official Carrier status? Industry definition: -official carrier status is the appointed airline of a Congress/Conference/Event. Some of the benefits of working with an airline partner for an Event, Conference, and Congress Dedicated discounted fares for your attendees in Economy, Business and First. Complimentary ticket for Keynote speakers or Organisers Special freight charges for cargo shipment for Exhibitors. Reduced-rated tickets for site inspections based on meeting potential How does the official airline benefit: Logo presence in the official event website A hyper-link to airline booking engine from the mainof the event website Proactive marketing to inform attendees about the dedicated fares, using the “official airline” and to encourage booking. Traditional “Official Airline Status” Concept How do Associations, NGO’s and PCO’s view official airline status? Emerging Trends: Promoting and providing visibility to official airline partners is now being viewed as a source of additional income by these institutions. The traditional visibility official airline partners would expect, is now known as brand recognition, offered to Platinum or Gold Event Partners who pay significant amount of money for this awareness. Emerging Trends with Event Organisers Should official airline partners also calculate the value on their offer? Dedicated fares extended by official airlines, can be viewed as displacement of revenue for the airline.