外贸发展计划书推荐.docxVIP

外贸发展计划书2013.8．8一、从事外贸的必要性·············································2二、外贸前期准备·················································31.外贸进出口资质的办理··················································42.平台的购买与建立······················································43.选择货代、报检行与快递公司············································44.公司形象的建立························································45.成本估算······························································5三、架构设置·····················································61.外贸部人员配置表······················································62.部门各职员责任划分····················································6四、执行·························································91.处资质的办理事宜·····················································92.目标客户群分析·······················································93.分析表风险评估·······················································10五、开发市场·····················································121.B2B平台······························································132.整合营销平台·························································143.现有客户资源利用·····················································144.客户介绍·····························································145.展会·································································14六、外贸流程以及注意事项········································16发展目标····················································18一、外贸的必要性 橱柜起源于欧美，于二十世纪八十年代末九十年代初经由香港传入我国广东、上海、北京等地，并逐步向大陆其他省市渗透发展，到九十年代末，随着改革开放的深化，人民群众经济收入生活水平的提高，生活方式的改变，国外厨卫文化的传播影响，现代家庭橱柜这一新生事物迅速在大陆各地蓬勃发展，并形成了庞大的产业市场，成为我国的朝阳行业。近年来，橱柜业成为一个高利润的新行业，受到众多投资者的关注，除了橱柜生产企业外，已经有家电、卫浴、建材等相关行业的企业跨行扩展，进入橱柜行业。这使得该行业的发展空前壮大，行业的竞争也日益激烈，橱柜行业面临重新洗牌。2008年7月1日，由环境保护部环境发展中心、中国建筑装饰装修材料协会等单位联合主编的中华人民共和国环境保护行业标准《环境标志产品技术要求橱柜》标准正式颁布实施。橱柜新标，为橱柜行业带来了转机，也带来了新的发展方向。从企业发展的长远考虑，贸易国际化是大势所趋。2012年全国家具及其零件出口金额566.4789亿元，同比增长28.7%。目前，中国橱柜的出口范围除美国、日本、欧洲，这世界三大橱柜市场外，已发展到印度、巴基斯坦及东南亚、中东、非洲等一些国家。在欧洲市场，我国橱柜除利用传统的科隆国际博览会、阿姆斯特丹展览交易会进行大规模出口外，还建立了海外商务机构，保持常年贸易，出口前景非常广阔。由于目前欧洲的经济危机，整个大环