试论产品开发的立足点-论文精品.docVIP

试论产品开发的立足点 摘要 在这个物竞天择，适者生存的社会中。要想让自己的企业立于不败之地，必须要与时俱进，不断创新，去开发新产品来占据市场中的空白。新产品开发的立足点是消费者的需要，以人的需求为出发点，并以满足人的需求为最终目的。更人性化，更能引起消费者的购买欲。产品设计的最终目的是满足人们的需求，改善产品的宜人性，让使用者方便、舒适，并能赏心悦目，同时提高产的附加价值。使企业能够有续经营。并且将这种需要同现有市场产品、用途、技术结合起来。凡是结合得好的，开发的新产品就受到消费者的欢迎和承认。独创型新产品一旦形成消费市场，开发企业的获利最多。但是也要注意技术诀窍的保密并争取专利保护。 关键词：消费者需求；产品开发；SWOT； Abstract In the natural selection, survival of the fittest in the society. To make my own business in an impregnable position, must want to keep pace with The Times, continuous innovation, to develop new products to the market in the blank. The standpoint of the new product development is the need of consumers, to persons demand as the starting point, and to meet the needs of the people as the ultimate goal. More human, can cause consumers to buy more. Ultimate aim is to satisfy peoples demand of product design, improve product agreeableness, let users convenient, comfortable, and can feast for the eyes, at the same time improve the added value of production. Enable enterprises to continue operating. Their existing markets and the need, purpose, technology. All good, the development of new products is welcomed by consumers and recognition. Original type of new product once formed consumer market, the development enterprise the most profit. But also pay attention to the technical know-how of secrecy and strive for the patent Key words: Consumer demand; Product development; SWOT   目录 一、产品开发的概念…………………………………………………………….....................1 产品开发的立足点……………………………………………………………….............1 (一) 市场调研……………………………………………………………………………1 (二) SWOT分析………………………………………………………………………….2 (三) 预期的收益…………………………………………………………………………3 三、产品开发的实施………………………………………………………………………….3 (一) 制定产品开发计划…………………………………………………………………3 (二) 产品生产………………………………………………………………………...….4 (三) 新产品上市…………………………………………………………………………5 结论…………………………………………………………………………………………….5 致谢…………………………………………………………………………………………….6 参考文献……………………………………………………………………………………….7 一 产品开发的概念 要了解什么是产品开发，必须先知道产品的概念。产品是指人们为了某种社会需要，通过一系列有目的的劳