[英语考试]CANON MARKETING PLAN.docVIP

CANON MARKETING PLAN Prepared for: Ricky Bland General manager Prepared by: Giles Milton Maketing manager December 24th 2010 Table of Contents Statement of Confidentiality Non-Disclosure 3 EXECUTIVE SUMMARY 4 1. SITUATION ANALYSIS 5 1.1 Industry Analysis 5 1.2 Sales Analysis 6 1.3 Competitive Analysis 8 1.4 Customer Analysis 11 1.5 SWOT Analysis 11 2. OBJECTIVES 12 2.1 Corporate Objectives 12 2.2 Marketing Objectives 12 3.1 Market Segmentation Strategy 13 3.2 Targeting Strategy 13 3.3 Product Life Cycle 14 3.4 Potential Strategies 14 3.5 Core Strategy 15 4. MARKETING PROGRAM