罗马尼亚乡村旅游发展的个案研究以马拉暮莱斯为例外文翻译.docVIP

罗马尼亚乡村旅游发展的个案研究：以马拉暮莱斯为例外文翻译 外文翻译 原文 Romanian rural tourism development a case study: rural tourism in Maramures Material Source: International Journal of Business Research, July, 2007Author: Adina L. Negrusa, Smaranda A. Cosma, Marius Bota ABSTRACT Many countries considered tourism as a real and sustainable support for their economic development. The tourism was considered a really chance for Romania. Despite this, the travel and tourism economy contribution to Romanian GDP varied around 2 per cent in the last 10 years. Due to an underdeveloped and neglected road infrastructure, to the lack of financing resources and to the lack of interest of local and central authorities for tourism development, regions fitted for ecotourism and rural tourism--like Maramures--failed to attract tourist, neither foreign, nor Romanian. The situation improved slowly since 1996, after the decision of European Community to finance the rural development including rural tourism in Romania through Phare programs and--by the end of 1990s--through SAPARD programs. Our research is focused on identifying the potential of development of these branches of tourism into international market and the motivation for practicing. The present paper analyzes the rural tourism potential in Romania and Maramures region, its evolution since 1990 and the prospective strategy needed to a better promotion of this region on the European tourist market. Keywords:Rural tourism;Strategy of development;SWOT analysis;International market 1. INTRODUCTION WTO used rural tourism concept for defining that tourism product that gives to visitors a personalized contact, a taste of physical and human environment of countryside and as far as possible, allow them to participate in the activities, traditions and lifestyles of local people. According to WTO it is considered that take part from rural tourism a wide range of activities like: climbing, riding, adventure tourism,