【英文】战略品牌管理-Strategic Brand Management.pptVIP

Strategic Brand Management WELCOME! Class #6 Soni Simpson Brand Value Chain Testing Evaluating the Mayo Clinic 600k + in- and out-patients/yr Founded in 1800 by Dr William Woral Mayo two sons. Pioneered “group practice” = Two heads are better than one Two “extension” facilities in 1980s (Scottsdale,Jacksonville) Mayo Graduate School of Medicine – one of largest graduate education centers Brand Value Chain Testing Evaluating the Mayo Clinic Worldwide leader in patient care, research and education Renowned for world class specialty care Earned a reputation as world class specialty care M