广告与IMC原理第三讲.pptVIP

IMC Functions Outline Sales Promotion Sales Promotion Objectives Consumer Promotion Tools Consumer Promotion Strategies Consumer Promotion Strategies What Are Consumer Sales Promotions Designed To Accomplish? Selling New Products Trade Promotion Objectives Trade Promotion Tools Packaging What Role Does Packaging Play? How Does Personal Selling Work? Personal Selling Strategies 4 Steps in the Selling Process 4 Steps in the Selling Process 4 Steps in the Selling Process 4 Steps in the Selling Process How Does it Relate to An IMC Program? What is Public Relations? PR Responsibilities P