G0008第五部分客房策略和战略行动.doc

SECTION 5 第五部分 ROOM SEGMENT STRATEGIES TACTICAL ACTIONS 房务策略和战略行动 This section deals with the strategies and tactical actions to be used by the hotel during the year for each segment. 此部分将阐述一年中针对每个分类市场所采取的策略和战略行动。 It provides how, what and when actions are required to be carried out in order to achieve the budget goals. 说明了为了达到预算目标，怎样，如何，何时需要采取行动以达目标。 SECTION 5: ROOM SEGMENT STRATEGIES TACTICAL ACTION 第五部分：房务策略和战略行动 Guideline 导引： Each Main Segment is to be completed. Please use a separate page for each segment stated. 每个主分类必须填写完整。每个分类另起一页。 The various sub-segments are already included for you. Please use this as your guideline. Please total up your various sub-segments and fill in the Room Nights, ARR and Rooms Revenue in the tabulation box provided. 不同的小分类已为你分好。请参考。请汇总所有不同的小分类，在提供的表格中填写好房晚，平均房价和房间收入。 Under Main Geographical Contributors, list down the Top 3 main geographical contributors for this segment. This will establish the geographical emphasis in relation to the segment. 在主地域分布栏中，列出该分类中3个最主要的地域或区分布，以便建立每个分类的地域或区重点。 Under Tactical Action, please note that each segment could have a string of tactical actions depending on how important the segment is to your hotel. 在战略行动中，请注意根据每个分类对酒店的重要性的不同，可以采取一系列的战略行动。 Please complete the Objective(s), Details and Start Date / Frequency, Action By. 请写明目标，详情，开始日期/ 频率和跟办人。  SECTION 5: ROOM SEGMENT STRATEGIES TACTICAL ACTION 第五部分：房务策略和战略行动 Section 5a: Rack Rate 门市价 Rack Rate, Courtesy Rate, Seasonal Promo Rate 全价，礼貌性折扣，季节促销价 Room Nights 2004 2004年房晚: Room Nights 2003 2003年房晚: Variance 相差: Variance % 相差%: ARR 2004 2004年平均房价: ARR 2003 2003年平均房价: Variance 相差: Variance % 相差%: Revenue 2004 2004年营业额: Revenue 2003 2003年营业额: Variance 相差: Variance % 相差%: Main Geographical Contributors (current year) 主要地域或区分布（当年） Country / 国家 Percentage % / 百分比 1 2 3 Tactical Action 1: 战略行动1 Objective(s): 目的 1. 2. 3. Details: 详情 1. 2. 3. Start Date/Frequency: / 开始日期/ 频率 Action By: / 跟办人 Tactical Acti