Meijie Shoes Shine Project 商务英语毕业论文.doc

Meijie Shoes Shine Project Introduction We plan to set up a shoes nursing store—Meijie Shoes Shine store. The reason to set up such a store lies in the following facts. First of all, mnay Chinese need to deal with their shoes everday. No matter where you live, you need to wear shoes evereyday. Because of its Indispensability, shoes nursing store is popular to almost all ranks of people. Secondly, the profit margin of shoes nursing store has reached between 35% and 45%. Two decades ago, not many shoes nursing stores in China. Though shoes nursing store began later than other countries, from that time, shoes nursing stores in China have been developing very fast at an increase of 15% per year. Last but not least，it has a great potential market in many areas of China. This type of shoes nursing stores includes the shoes nursing, shoes sweeps and common nursing. It is very clear that the shoes shine store is popular with Chinese customers. For the above reasons, we decide that our Meijie Shoes Shine store should be located at the entrance to main streets. It is a very popular district where there are several markets and supermarkets while the transportation is also very convenient. The shoe are the mankinds a kind of living habit, as long as wearing a shoes, it will try to keep a shoes to sweep by all means, shining, and pass to polish shoes to protect leather; change an angle comprehension, in other words, we surroundings of fluid population, fix population and student, have huge shoes consumptions, peoples shoeshine habit add, in order to polish shoes the market that the profession provided infinite amplitude, we clearly realize and scoop out this huge market potential, open the blank of this profession and become excellent. As long as have a shoes manufacturing industry and then can pull the synchronous development, there will be a number of shoes shine store. The store of polishing shoes will become a scenery line that embellishes environment in the city. We have