电子商务系统评价模型及其应用.pdfVIP

ISSN 1000-0054 ( ) 2006 46 S1 20/ 48 CN 11-2223/ N J T singhua Un iv ( Sci Tech) , 2006, V l. 46, N . S1 1019-1024 电子商务系统评价模型及其应用 蒋熙敏, 　黄京华, 　王　晖 ( , 100084) : 为企业实施和改进电子商务系统, 提出了企业电子商务系统评价模型。该模型包括电子商务系统评价指 标、指标权重、评价方 3 个部分。指标赋权方 用的是专家群组构权, 评价方 则包括4 种具体的评价方 和基 于兼容度的选择方 。用该模型对中国45 家软件企业进行了调查, 结果表明中国的软件业企业实施电子商务主要 是为了提高企业的知名度, 降低市场营销费用和提高客户满意度。同时, 得到了被调查企业电子商务系统的评分和 排序。该模型具有可操作性, 弥补了当前电子商务系统评价研究的不足。 : 电子商务系统评价模型; 评价指标; 指标权重; 偏好集结 : F 7 13. 36: A : 1000-0054( 2006) S1-1019-06 E-commerce performance evaluation model and its application JIANG Ximi n, HUA NG Jinghua, WA NG Hui ( Department of Management Science and Engineering, School of Economics and Management, Tsinghua University, Beijing 100084, hina) Abstract: T he perf rm ance evaluati n f e-c mm erce system h elps enterprises implement and im pr ve e-c m merce system. Based n th e literature review , this p aper sets up an evalu ati n m del f r e-c mmerce system, w hich in clu des criteria, criteria w eig hts an d evaluati n meth ds. Weights w ere btained thr u gh expert preference aggregati n an d the evaluati n meth ds c nsist f f ur sc ring alg rithm s and ne selecti n alg r ith m based n c nsistent degree. Data w ere c llected fr m 45 Chinese enterprises in s ftware indu stry thr ugh questi nnaire t apply the m del f r practice. Th e analyses w ith th e m del sh w that th e main bj ectives f Chinese s ftw are enterprises t implement th eir e-c m merce systems are t impr ve th eir imag e, reduce m arketing c st and incr ease cust mer satisfacti n . Furtherm re, th e evaluati n sc re f every c mpanys e-c mmerce system and their rank ar e btain ed. T he r esult sugg ests th at the pr p sed m del is applicable in