企业集团核心竞争力提升路径分析(毕业论文).doc

毕 业 论 文 Hhhh 届 雄风集团核心竞争力提升路径分析 雄风集团核心竞争提升路径分析 摘 要 雄风集团有限公司是一家创于1988年,是集家电批发、家电零售连锁及百货于一体的综合性企业,该公司自建立至今取得了较大的发展,已初具规模,形成了其独特的竞争力,但是其如果想要取得更大的发展,必须认识到其核心竞争力的不足,找到提升核心竞争力的路径。本文将按照一般企业的核心竞争力提升思路来分析雄风的核心竞争力,通过对雄风员工的问卷调查，对集团内部刊物，外部文献资料的收集等方法，分析雄风的现状，寻找雄风核心竞争力的优势与不足，并找出弥补这些不足的办法，以此取得提升核心竞争力路径的方法。 关键词: 雄风集团,核心竞争力,提升路径 Xiongfeng is founded in 1988, is a wholesale appliances, home appliance retail chain and department stores in an integrated enterprise, the company since its establishment has made great development, has begun to take shape, and form a unique competitive, but if it wants to achieve greater development, it must recognize their lack of core competitiveness, enhance the core competitiveness to find the path. This article in accordance with generally enhance the core competitiveness of enterprises to analyze ideas glory core competitiveness, through the Endowment staff survey, the Groups internal publications, external documents and other methods of data collection, analysis of the current situation Treasures Find Treasures core competitiveness advantages and disadvantages, and find ways to remedy these shortcomings, in order to enhance the core competitiveness achieved path approach.  目 录 中文摘要 ．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． Ⅰ 英文摘要．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． Ⅰ 前言 ．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1 1核心竞争力概述 ．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 1 1.1 核心竞争力概念．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1 1.2 一般企业的核心竞争力的构成 ．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 1 1.2.1 人才成长环境．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．..1 1.2.2发展战略的合理性．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 1 1.2.3 管理能力 ．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 2 1.2.4 营销网络．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． 2 1.2.5 企业文化．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．