工商管理本(论文)-浅谈中式快餐真功夫的发展现状及其策略.doc

北京电大本科毕业论文 浅谈中式快餐真功夫的发展现状及其策略 姓 名 xxx 专 业 工商管理本 学 号 zzz 入学时间 2011年春 指导教师 xxx 日 期 成 绩 摘 要 我国饮食文化博大精深，举世闻名，但中式快餐却在和西式快餐的较量中屡屡败北。中式快餐怎样才能在市场竞争中立于不败之地是值得每一位中国人思考的问题。快餐行业的竞争日益激烈，在西式快餐业巨头肯德基，麦当劳等国外快餐企业的强烈冲激下,中式快餐必须要制定有利于自身发展的战略，才能推动我国快餐业健康、有序地发展。 本文通过对真功夫快餐行业发展近况及中式快餐企业的发展概况、现状进行分析，找出中式快餐发展中存在的瓶颈和问题，并对此提出一些参考意见，希望对中式快餐企业的发展有所帮助，希望中国的本土快餐能够快速发展壮大。 关键词：中式快餐 发展 现状 对策 竞争 Abstract And profound Chinese food culture, the world-famous, but Chinese fast food in the process of 20 years of development, but about the western fast food market on the offensive. How Chinese fast food and earned king kong is created in the competition, in an impregnable position is worth every Chinese thought. Western fast food products in difference is obvious, but the Chinese choice of western fast food in psychology is recessive. Along with our country economic growth, the fast food industry developing rapidly, in the face of western fast food is popular in major cities in China, Chinese fast food and western fast food in the increasingly competitive. In western-style fast-food giant KFC, McDonalds and other foreign fast food enterprises, under the intense stimulation of Chinese fast food need to come up with a strategy of conducive to the development of Chinese fast food, and before the strategies, the most important thing is that the internal and external environment of the industry are analyzed. But at present, the fast food industry in China but in a lot of problems and deficiencies, main show is the lack of well-known brands, the lack of senior management personnel, enterprise scale is small, chaining process is slow and so on, this to a certain extent, restricted the development of Chinese fast food. The fast food industry in our country in the pursuit of growth at the same time, must set out to solve the various problems which restrict the development of the fast food, and promote the fast food industry healthy and orderly development in China. This article thr