RealizingKodak’sRelationshipMarketingVisionQUICKSCANResults教学幻灯片讲义.pptVIP

Defined Roles and Responsibilities Some kind of internal group or “force” that makes the rules: They may also “own” the customer and/or “own” the process Gatekeeper implements/ensures compliance Process for creating contact strategy (who gets what when) Occurs regularly Requirements for Implementing RM The QuickScan Results Assignment Goals We proposed using Customer Ownership, OgilvyOne’s proprietary strategic approach, to determine the opportunity to increase Kodak’s customer equity and return on direct marketing investment with Professional Photographers and their Labs. The first phase of