TheRoleOfPlanningIsToChangeTheWorld,NotToDescribeIt.教学幻灯片讲义.ppt

The Role Of Planning Is To Change The World, Not To Describe It.; One definition of insanity is doing the same thing over and over again, expecting a different outcome;A Definition Of Planning;Why This Is Vital;The Planning Creed ;Consumer Perspective vs Views!;Changing ‘COmmunicatioN’;Four Guiding Principles;3 Dimensional Planning;“Only Connect ...”;Product Benefit Driven BrandPrints;Brand/User Image Driven;Brand/User Image Driven;Brand/User Image Driven BrandPrints;Consumer Needs/Beliefs Driven;Consumer Needs/Beliefs Driven;Consumer Needs/Beliefs Driven BrandPrints;Three Complete BrandPri