咖啡店创业计划资料资料.docx

AbstractSingapores rapid economic development and the improvement of the quality of urban life and life rhythm speeding up, coffee leisure this elegant, fashionable and romantic recreational way of life more and more get the favour of people, coffee, became one of the worlds three largest drinks, many investors see the great business opportunity, we according to the market analysis SWEET Coffee Shop is going to emerge. Table of Contents1.0 Executive Summary3 1.1 Mission3 1.2 Keys to Success3 1.3 Objectives3 Chart: Highlights42.0 Company Summary4 2.1 Start-up Summary5 Chart: Start-up5 Table: Start-up73.0 Services84.0 Market Analysis Summary 8 4.1 Market Segmentation8 Table: Market Analysis9 Chart: Market Analysis(Pie)9 4.2 Target Market Segment Strategy9 4.3 Service Business Analysis10 4.3.1 Competition and Buying Patterns115.0 Strategy and Implementation Summary12 5.1 Competitive Edge ..12 5.2 Marketing Strategy 12 5.3 Sales Strategy13 5.3.1 Sales Forecast13 Chart: Sales Monthly14 Chart: Sales by Year14 Table: Sales Forecast146.0 Web Plan Summary 15 6.1 Website Marketing Strategy15 6.2 Development Requirements157.0 Management Summary15 7.1 Personnel Plan16 Table: Personnel168.0 Financial Plan16 8.1 Important Assumptions16 Table: General Assumptions17 8.2 Break-even Analysis17 Table: Break-even Analysis17 Chart: Break-even Analysis17 8.3 Projected Profit and Loss18 Chart: Profit Monthly18 Chart: Profit Yearly18 Chart: Gross Margin Monthly19 8.4 Projected Balance sheet 191.0 Executive SummarySWEET Coffee Shop with elegance style is given priority to open the new leisure cafe. in line with high quality coffee, good service the idea to promote coffee spirit and culture. Cafes provide first-class coffee and almost fir satisfy all the need of the customer. SWEET Coffee Shop in line with develop the responsibility of coffee culture features a selection of coffee house coffee culture. 1.1 MissionOur Coffee shop not only provide classic coffee, such as Mocha, Blue Moun