我国汽车租赁市场现状及发展毕业论文.doc

密级： 学号： 自考本科生毕业（设计）论文 我国汽车租赁市场现状及发展研究 摘 要 汽车租赁业在国际上已有100多年历史，是一个非常成熟的行业，被誉为“朝阳产业”。我国汽车租赁业是一个新兴行业，至今只有20多年的历史。近几年来，汽车租赁业发展很快，行业的格局发生了很大的变化，由大城市向中小城市发展，沿海经济发达地区向中西部地区发展，并开始向一部分乡镇延伸。汽车租赁行业正在向规模化、网络化、品牌化方向发展，目前总体呈现快速发展的态势。中国汽车租赁行业声势不断壮大，表现出了极大的发展潜力。但是，现阶段仍处于粗放式的起步阶段，存在着多方面的缺陷不足。 本文首先简要的分析了汽车租赁，介绍了汽车租赁发展简况，然后文章对汽车租赁进行了简要的分类，然后阐述汽车租赁市场的重要性，通过分析其汽车租赁市场需求、叙述汽车租赁市场的潜力，对比我国汽车租赁市场现状，总结出我国汽车租赁市场存在的问题。并就我国汽车租赁市场发展问题列举出若干对策，希望此课题的研究可以给研究我国汽车消费信贷市场发展研究的团体或者个人给予帮助。 关键词：汽车租赁市场；现状；发展 ABSTRACT Car rental industry in the world has 100 years of history, is a very mature industry, known as the sunrise industry. Car rental industry is an emerging industry in our country, with a history of only more than 20 years. Quickly in recent years, the car rental industry development, industry structure, great changes have taken place in the big city to the development of small and medium-sized cities in the coastal developed areas to the central and western regions development, and began to part of the villages and towns. Car rental industry is to develop in the direction of scale, networking, branding, presents the fast development of the whole situation. Chinas car rental industry momentum growing, showed the great potential for development. At present, but is still in the extensive infancy, there are many defects. This article first briefly analyzes the car rental, car rental is introduced the development situation, and then the article has carried on the brief classification to car rental, and then this paper expounds the importance of car rental market, through the analysis of the car rental market demand, narrative car rental market potential, comparative car rental market in our country the status , summed up the problem of car rental market in our country. And the development of Chinas car rental market problem enumerate several countermeasures, hope this topic research to our country automobile consumer