标志设计-外文文献翻译译文文献.docVIP

开题报告 班级 学号 姓名 摘要 关键词 研究背景 文献综述 技术路线 进度安排 参考文献 To stand out and be refreshingly different at whatever cost - thatsthe message were getting from todays logos.From an identity point ofview, web 2.0 logos failed miserably. Copycat websites may still work,but when it comes to identities, designers will have to roll up theirsleeves and work much harder.从今天的标志设计中我们得到这样一个信息， 那就是为了脱颖而出与众不同，无论花费多少，都是值得的。 如果单从标识的角度来看， Web2.0的标志无疑是一个失败。他们可能不会闹腾的太久。当然模仿性网站仍可能存在，但是当涉及到标识的问题，设计者将不得不卷起袖子付出更多的努力。Designers have become far more aware and sensitive to design historymovements and styles than they were in previous years. They arediscovering ways to make logos reflect their roots.相比以往几年，设计师们已经变得越来越清楚和敏感的运用历史的轨迹和设计风格。他们正在学会如何使标志反映其根源。Minimalism was a strong anchor for swooshes, sparkling little balls andother accidental manifestations. But were witnessing a fading out ofminimalism, and this weakness is paving the way for spectacular remixesto take over.在以往的标志设计中极简主义是各种表现形式强有力的支柱。但我们正在目睹它的淡出，而接管它的是繁复的混合主义。A particular style cant emerge and expect to stay at the topindefinitely. Developments in logo design indicate that trends have ashort lifespan, going through a now-you-see-it-now-you-dont kind ofroller coaster.一个特定的风格不可能出现后期望它一直留在顶端。标志设计的发展趋势表明，任何一个趋势总是寿命很短，经历一个“来了，过去”类似于过山车似的情景。New trends emerge only to be contradicted by others that go the opposite direction.新的趋势的涌现总是与旧的冲突并朝着与之相反的方向发展。After the proliferation of bastard icons, the new logos are harder toreproduce given their solid sense of originality and craftsmanship.随着这种“混血儿”风格的扩张，新的标志是很难在重现出那种坚固的独创性和工艺性的感觉。2009 ushers in something new, something experimental, somethingoutrageous. More will be the new less. Strong visibility and passionare the dictating themes.2009年又将引进一些新的东西，可能是一些实验性的，可能是一些令人难以接受的。 “更多”将是新的“更少”。强的视觉冲击性和热情将是这一季的主题。Psychedelic Pop Backgrounds迷幻 流行 背景A myriad of colours and shapes burst into the scene even if designclasses still promote a decrease in complexity in favour of concept andesse