【计算机】电子商务英语8.pptVIP

By the end of this lesson, you should be able to have a good command of □ e-commerce terms given in the lesson □ writing of agreements □ useful sentences for agreement (contract) By the end of this lesson, you should be able to □ analyze Nike’s marketing decisions □ prescribe the growing steps of Nike. Nike, from Small Beginnings to World Giant Abstract: Sports footwear and clothing maker Nike has become one of the most successful companies in the world. Its position as a giant global company has much to do with its marketing decisions. Key words: Nike; marketing decisions; marketing strategies; advertisement New Words Sentence Explanations 1. The global giant company with revenues in 1996 of $US6.4 billion and profits of $553 million started in the 1960s with the companys founders selling cheap Japanese sports shoes to American high school athletes at school track meetings, using a supply of shoes they kept in their car. 这家全球巨人公司1996年销售额达64亿美元、利润达5.53亿美元，而在60年代却是靠推销廉价日本运动鞋起家的，它的创始人将鞋放在自己的小汽车里，在高中田径运动会上向运动员兜售。 …with the companys founders selling cheap Japanese sports shoes to American high school athletes at school track meetings, using a supply of shoes they kept in their car. 注意，with 后面接复合宾语（宾语companys founders及其后面的两个宾语补足语 selling cheap Japanese sports shoes…和using a supply of shoes they kept in their car ）用来说明附带情况。 2. With excellent timing and a fair share of good luck, the founders of Nike were perfectly placed to cash in on Americas sports leisure boom during the 1970s, when millions of Americans began Jogging and running as part of their Personal campaigns to keep fit and healthy. 当时，在70年代，全美正掀起运动休闲的热潮，成千上万的人为了保持健康开始参加慢跑和长跑运动。天赐良机和得天独厚的运气使耐克的创始人大获其利。to cash in 从中获利。 to cash in 从中获利。 3.The endorsements by star players, encouraging ordinary consumers to buy the sports gear of the stars and dream of being champions themselves, saw Nike selling close to $US 1 billion worth of ru