气味与购物.docVIP

Why the Smell of Cinnamon Makes You Spend Money Retailers know how to manipulate all our senses — and that includes our olfactory ones By Martin Lindstrom | @MartinLindstrom | December 16, 2011 | 27 Lindstroms latest book is Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy. Every December, you vow it’s not going to happen and yet, without fail, you return home from your Christmas shopping with far more than you intended. Do you ever wonder why? The answer might surprise you, because you’ve probably been seduced by something you can neither see nor hear. It was a