TheCulturalDifferencesinBusinessActivities英.doc

题 目：The Cultural Differences in Business Activitie 课题(论文)提纲 0.引言： 1.文化的差异 1.1非语言交际 1.1.1握手 1.1.2眼神 1.1.3手势语 1.2语言交际 1.2.1词汇的差异 1.2.2句法的差异 1.2.3语域的差异 2.谈判的差异 2.1谈判的过程 2.1.1寒暄 2.1.2交换信息 2.1.3说服 2.1.4妥协与成交 3.价值观的差异 3.1群体意识 3.2集体观念 3.3时间观念 结束语: 二、内容摘要 随着经济全球化的发展, 国际商务合作与交易等跨国经济活动与日俱增, 由文化差异引起的商务活动中的冲突日益被越来越多的学者与商务人士所重视。本文从语言﹑谈判、价值观三个方面分析了商务活动过程中中西文化的主要差异。这对于我们有效地进行商务活动，促进跨文化交际的进行，有着十分重要的意义。 参考文献 1、毕继万.跨文化非语言交际[M].外语教学与研究出版社1999 2、金惠康.跨文化交际翻译续篇[M].中国对外翻译出版公司2004 3、庄恩平.跨文化商务沟通案例教程 [M].上海外语教育出版社2004 The Cultural Differences in Business Activities 000000000 Abstract: With the development of economic globalization, international business cooperation and transactions, cross-border cooperation is increasing day by day. More and more scholars and business people are aware of conflict which have caused by cultural differences during the business. This article analyzes the main cultural differences between china and western countries in business activities from three aspects: language, culture, values. It is of significance for us to effectively carry out business activities and promote cross-cultural communication. Keywords：business activities；cultures differences；Conflict 0．Introduction With our country join in WTO，foreign trade are frequently increasing, business activity is not only a way of communication and cooperation in economic sector, but also a kind of collision and a means of cultural exchange between every country. Business activity was influenced by nationality politics, economy. Culture various factors from each country. However, cultural factor is the most difficult to grasp. So far, people with difference backgrounds gave plenty of definitions to cultural. But in common meaning, culture refers to the integration of knowledge，belief，art，law，ethic，custom，habit ,such integration determines people’s values and psychological quality and living in specific environment. It has sanction and effect on behavio