[企业管理]东莞公益创投能力建设一期-卢sir课件-2012-2-29.ppt

wesleylo@lutheran.org.hk 欢迎联络 谢谢 * * * * * * * * * * * * * * * * * * * * * * * * * * 非营利组织-社会服务项目之设计,监测与评估 讲者：卢永靖先生 日期：2012年2月29日 为什么進行項目計劃(planning) 因为 为机构争取资源 扩大市场占有率 满足上司期望 提供就业机会(增加职位) 建立品牌及声誉 发挥创意 * 进行项目计划的理据(Rationale) 因为 处理社会问题 满足社会需要 符合机构角色/使命 由专业价值观促使 时机/契机 机构资源之可行性(具人才,知识,资金支持) * 社会需要vs社会问题 小区内经常有一群独居长者,身体情况一般, 对周边缺乏小孩子游乐场十分不满。他们也经常聚在一起赌博,时有磨察,什至发生肢体冲突。 你是社工中心的社工,想计划一个项目,你的理据与具体目的是什么。 界定社会需要 Normative Need Felt Need Expressed Need Comparative Need Need Assessment - Levels Level 1 (the primary level) direct recipients or receivers of services Level 2 (Supporting customers) individuals or groups who deliver/support services to Level 1 Level 3 (Resources and Input) resources and inputs into solutions such as facilities, program delivery systems Youth Population Levels segmentation Primary student New Arrival Street youth Unemployed Youth Need Assessment End Planning Mean Planning Resource Planning Control and Monitor Planning Implementation Planning Output Evaluation Planning Outcome Impact Program theory Evaluation Function Gap analysis Expected/Desired Mission Process Obj Outcome Obj Output Obj Impact Obj Acts/ procedures /Practices Processes /Projects/Programs Policies Capital/Money Consumable goods/People Information and Knowledge MIS EWS Milestone Instruction Guide Gantt Chart Product Effect of the Product Long-term effect of the Product Outcome Attitude Behavior Status Condition Functioning Knowledge and Skills Impact theory Organizational Plan Service Utilization Plan 需要评估 目的设计 方法/战略设计 资源计划 控制与监察 推行计划 输出Output 评检计划 效果Outcome 成效impact Program theory Evaluation Function Gap analysis Expected/Desired Mission Process Obj Outcome Obj Output Obj Impact Obj Acts/ procedures /Practices Processes /Projects/Programs Policies Capital/Money Consumable goods/People Information and Knowledge MIS EWS Milestone Instruction Guide Gantt Chart Product Effect of the Product Long-term effect of the Product Outcome Attitude Behavior Status Condition Func