消费者线上口碑与评论研究国内外相关文献回顾与讨论.PDFVIP

臺大管理論叢 2016/9 26 3 215-256 DOI: 10.6226/NTUMR.2016.MAY.R.25104-001 消費者線上口碑與評論研究：國內外相關文獻回 顧與討論 Electronic WOM and Online Review – A Literature Review 黃俊堯 / Chun-Yao Huang, Professor, Department of Business Administration, National Taiwan University 柳秉佑 / Ping-Yu Liu, Ph.D. Candidate, Department of Business Administration, National Taiwan University Received 2015/7, Final revision received 2016/5 摘 要 Web2.0