毕业设计（论文）-针对上海某地儿童教育培训机构的营销策略及对策研究精选.docxVIP

摘要随着生活节奏的加快，很多家长为了顾自己的事业而疏忽了对孩子成长中的关心。每当寒暑假都到来，都会在新闻中看到因为孩子在家中无人看管而发生的伤亡事件屡屡皆是。孩子放假及学校放学后到底谁来看管成为许多家长的难事。调查中发现，很多学生家长情愿将孩子一个人留在家中也不让孩子的爷爷奶奶看管。他们认为老人会把孩子宠坏，从而养成孩子许多坏习惯，再去改正这些坏习惯反而更加难。面对巨大的市场需求，各类日托、兴趣班等培训机构应运而生，形式多样，覆盖面广，特别是日托班作为这个行业中的一个组成部分，也呈现出勃勃生机。但是面对课外辅导这类新兴的服务行业，很多的教育机构在进行市场推广时，营销策略存在诸多的问题，如定位不明确，营销策略选择不当，常常会碰壁。基于以上的观点，本文从营销角度对闵行区乐学堂教育培训中心进行SWOT分析，并针对该培训机构营销出现的问题制定合适的对策，提升培训中心的竞争力，在闵行地区有较强的影响力以及取得更高的收益，是本论文的研究目的和意义。关键词：教育培训机构营销策略；SWOT分析法；五力分析模型AbstractWith the accelerated pace of life, many parents care for their own careers and neglect of children growing concern. Whenever the winter and summer vacations are coming, we will see casualties in the news because the child unattended at home often occurs everywhere. Children leave school after school and in the end many parents who look after become difficult. The survey found that many parents of students who prefer to send their children to stay at home is not a childs grandparents custody. They think the old man will spoil the child, so many children to develop bad habits, go to correct these bad habits but more difficult. Faced with a huge market demand for all kinds of day care, interest groups and other training institutions came into being, diversity, wide coverage, especially in this day-care classes as an integral part of the industry is also showing vitality. But the face of such tutoring and market new products, many educational institutions exist when conducting marketing marketing strategy issues, such as the positioning is not clear, the inappropriate choice of marketing strategies, often false starts.Based on the above point of view, from a marketing point of view this article in Minhang District music school education and training centers SWOT analysis and to develop appropriate responses to the problems of marketing training institutions, enhance the competitiveness of the training center, there is a strong influence in the Minhang area force and obtain higher returns, it is the purpose and signifi