[其它技巧]大学生旅游市场调研.pptVIP

The Investigation Report of possibility of Opening University Students Tourist Market;★★Theoretical Foundation★★;para 1-1;★ Disposable income ★ Leisure time ★ Personal physical condition ★Traffic convenience degree;Hierarchy Of Human Needs;Types of Motivations for travel;Feasibility Analysis;★★ Market Potential;★★ Disposable Income Anciently university students consumption level is totally lower and disposable income is limited, as a result, tourist enterprises are difficult to gain profit from university students market. Consequently, university students market is not valued and seen as chicken ribs by tourist agencies and other tourist enterprises. In recent years, university students attending school have more access to income along with the progress of economy develop and the more emphasis our nation put on education. Family financial support, scholarship, and part-time revenue have greatly improved students financial situation, providing students with basic economic situation to travel. ;★ ★Leisure Time Except for legal festivals and holidays, undergraduate always enjoy traditional winter and summer vacations, approximately 172 days taking up 47 percent of all the year time. In addition, Education Department supply undergraduate much social practice opportunities and self-study time. Consequently, undergraduates possess a abundant of leisure time and have considerable choice of autonomy and the degree of freedom. ;★★Tourist Motivation As the accepters of higher education, undergraduates are equipped with higher humanity accomplishment and comprehensive quality. According to Maslow hierarchy of needs theory, undergraduates are likely to generate higher needs apart from the lower needs being meet. In the twenty-first century, science and technology are developing rapidly and the world is joined to be global village by internet. The contemporary undergraduates are not limited in a city or a nation, but open their eyes to the whole world and pay c