泸州老窖2017年销售计划书-四川商务职业学院经贸系精品.docVIP

泸州老窖2017年销售计划书 报告人：四川商务职业学院经贸系 14级市场营销2班 姓名：小马哥 学号： 报告日期：2017年03月08日 星期三 目录 前言··················································2 一、企业概述··········································3 二、市场分析··········································3 （一）、外部环境分析···································3 （二）、内部环境分析···································6 三、产品定位··········································6 四、销售地区··········································7 五、客户供应商情况····································7 六、销售渠道··········································8 七、促销策略··········································9 八、销售目标······