persuation 说服(ppt).pptVIP

The key to successful persuasion outline What is persuasion ? Definition: seeks to convince your audience to embrace the point-of view by appealing to the audience‘s reason and understanding through argument and entreaty. You encounter persuasion everyday TV commercials Letters to the editor Junk mail Magazine ads College brochures A real example 1 wisdom 一家旅馆的老板测试3名男性面试者，问：“假如你无意推开房门，看见女房客正在淋浴，而她看见了你，这时，你应该怎么办？”第一位应试者说：“说声‘对不起’，然后关门退出。”第二位应试者说：“说声‘对不起，小姐’，然后关门退出。”第三位应试者说：“说声‘对不起，先生’，然后关门退出。”结果，第三位应试者被录取了。