Beyond Number Crunching Applying Qualitative Techniques in…超越数字捣弄在定性技术中应用.pdfVIP

The Qualitative Report olume 6 | Number 2 Article 4 6-1-2001 Beyond Number Crunching : Applying Qualitative Techniques in Sport Marketing Research A aron Smith Deakin University, asmith@.au Bob Stewart Victoria University, maybloom@.au Follow this and additional works at : /tqr Part of the Quantitative, Qualitative, Comparative, and Historical Methodologies Commons, and the Social Statistics Commons Recommended APA