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- 2018-03-02 发布于四川
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Ehret Wirtz Creating and Capturing Value in the Service…在服务中创造和捕捉价值.pdf
Creating and Capturing Value in the Service Economy: The Crucial Role of Business
Services in Driving Innovation and Growth*
Michael Ehret and Jochen Wirtz
Forthcoming in:
The Handbook of Service Business: Management, Marketing, Innovation and
Internationalisation, by J.R. Bryson and P.W. Daniels (eds.),
Cheltenham: Edward Elgar.
13 August 2014
Michael Ehret is Reader in Technology Managem
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