Liisa Elovainio Tough on Tobacco在烟草上艰难.pdfVIP

Cover Stories 37 Liisa Elovainio: Tough on Tobacco Helen Saul Dr. Liisa Elovainio almost burst into tears when she met the Pope. Not because it was a meaningful religious experience (she is not a Catholic), nor because she was overcome by the event. Rather, it was because the cardinal intro- ducing her had just announced to a rapt audience of 40,000 people at St Peter’s Square that cancer research and treatment are important. His Holiness the Pope was pleased to learn that the Association of European Cancer Leagues had been discussing ethical issues at a cancer conference in Rome. Liisa Elovainio has devoted her Action for a Tobacco-Free Future, to professional life to the fi ght against be held in her home town of Helsinki cancer and against tobacco, play- in 2003. As President of the Confer- ing a leading role in campaigns that ence, she wants it to be special, and is changed Finland from a country concentrating on ensuring the funds with the highest smoking rates in the are there to enable a strong partici- world, to one with the among lowest pation from the developing world tobacco consumption in Europe. In and Eastern Europe, which are now recognition of her contribution, she on the front line of tobacco industry was made a Knight, First Class, of the marketing. Order of the Lion of Finland, in 1985. She has been Secretary General of the Cancer Society of Finland since 1987, and is chair of the board of the Finnish Centre for Health Educa- tion. Elovainio gained international recognition when she was awarded the Cancer Control Bronze Medal by