剑桥商务英语高级2.ppt

Module 2.1 Growing the company Parts of a company I think that our fundamental belief is that for us growth is a a way of life and we have to grow at all times. --- Mukesh Ambani, Chairman of Reliance Industries Why is it important for companies to grow? Give shareholders a regular return on their investment To create jobs and maintain job security Growth means more market share and market share establishes the company in the market ……. Sales office Vs Subsidiary A Sales office is part of the company’s main sales department, but located in another town or country. A subsidiary operates as an independent company even though it is mainly or wholly owned by the parent company. Warehouse Vs Plant A warehouse is a building where goods or raw materials are stored and from which they are distributed. A plant is a place of production either manufacturing, assembly or packing. Headquarters VS division The headquarters are the main offices of the company where the top management and general administration work. A division is a branch of a company responsible for one particular business activity (eg a motor manufacturer might have an automobile division and a truck division ) Growth strategy Strategies aimed at large market shares even at the expense of short-term earnings. Organic growth VS non-organic growth Diversification (new products / new market) Market development (existing products/ new market) Product development (new products / existing market) Market penetration (existing products / existing market) Organic growth and non-organic growth Organic growth refers to natural expansion through the growth of sales Non-organic growth refers to the growth by acquisition Diversification (New Products/New Market) high-risk growth strategy, largely because both the products and the market are unproven territory for the entrepreneur. No one can be sure about the new market. Necessary for company featured innovation . be realistic about the risks you face and cr