高考英语创新教学练（）牛津译林必修unit advertising.docVIP

2013高考英语创新教学练10（1）：牛津译林必修4Unit1 　　　　　　　　　　 　Unit 1　Advertising 　　　　　　　　　　　　　　　　　　　　　　　　　 Ⅰ.单词默写 做广告；广告活动；广告业 说服，劝说；使信服 评论，评价 vi.评论，议论 智力，才智；情报 vt.推荐；建议，劝告；介绍 购买，采购 n．采购；购买的东西 n.更新；提供最新消息；使现代化 便宜货；协议 vi.讨价还价 个别地；就本人而言；本人，亲自 使震惊，使惊愕 n．震惊，惊愕 .not guilty or crime 12．promote vt.to give someone a higher position at work 13．youth n．the period of time when you are young 14．bonus n．an additional payment made to people who work for a business 15．determine vt.to find something out Ⅱ.词汇拓展 教育→educator n．教育者→educated adj.受过教育的；有教养的→education n．教育，培养→educational adj.教育的 气息；呼吸→breathe v．呼吸→breathless adj.喘不过气来的，呼吸急促的 社会的→society n．社会→socialism n．社会主socialist adj.社会主义的 难忘的，无法忘记的→forget v．忘记→forgettable adj.容易被忘记的→forgetful adj.健忘的 各种各样的，variety n．多样，不同→varied adj.各种各样的 语境助记——词不离句，句不离段 You should be careful not to be persuaded into purchasing various fashionable bargains by the appealing advertisements that are intended to recommend you what you really dont need. 短语落实 旨在，目的是 虽然，即使 上……的当，受……的骗 欺骗；捉弄 涉及，关于；处理；应付 弄清楚，弄懂；计算出 吸引，引起兴趣；呼吁 get_something_across 把……表达清楚 死于…… 流行，受欢迎 句子翻译 (Page 2) 商业广告是人们为了推销某种产品或者服务而花钱做的广告。 we must all use our intelligence and not be a slave to them! (Page 3) 谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶。 act in a certain way.(Page 18) 为了让观众作出预期的反应，努力去吸引他们是很重要的。 即使一则广告没有说谎，也并不意味着这则广告就是完全“清白”的。(Page 2) it_does_not_mean_it_is_altogether_innocent. 5．但并非所有的广告都跟我们玩花招。(Page 3) ds_play_tricks_on_us_though. Ⅴ.教材设题 句型转换(每空不超过3个单词) (教材P2) ne_has paid for to advertise a product or service. 2．PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.(教材P2) ， aimed_(aiming)_at_/_which_aim_at_/_and_aim_at_/_whose_aim_is educating people about health, safety, or any other problem that affects public welfare. we still must be aware of the skillful methods used in ads to try and sell things.(教材P2) ever, we still must realize/know_the_skillful methods used in ads to try and sell things. 4．All of these ads are meant to be