2012中国传媒大学考博英语模拟题1考卷附答.doc

中国传媒大学博士研究生入学考试 英语模拟试题一 Part Ⅰ Listening Comprehension 略 Part Ⅱ Reading Comprehension Directions: There are four passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice and mark the corresponding letter on the Answer Sheet with a single line through the centre. Passage one: Questions 21-25 are based on the following passage. This year the combined advertising revenues of Google and Yahoo ! will rival the combined primetime ad revenues of Americas three big television networks, ABC,CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a watershed moment in the evolution of the internet as an advertising medium. A 30-second prime-time TV ad was once considered the most effective--and the most expensive--form of advertising. But that was before the internet got going. And this week online advertising made another leap forward. This latest innovation comes from Google, which has begun testing a new auction-based service for display advertising. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms,which deliver sponsored links to advertisers websites, has proved to be particularly lucrative. And advertisers like paid-search because, unlike TV, they only pay for results: they are charged when someone clicks on one of their links. Both Google and Yahoo! along with search-site rivals like Microsofts MSN and Ask Jeeves, are developing much broader ranges of marketing services. Google, for instance, already provides a service called AdSense. It works rather like an advertising agency, automatically placing sponsored links and other ads on third-party websites. Google then splits the revenue with the owners of those websites, who can range from multinationals to individuals publishing blogs, as online journals are known. Googles new service exte