华为手机校园促销方案前期策划.docVIP

华为手机校园促销方案前期策划 篇一： 华为智能手机营销策划方案1 专 业 设 计 题 目 学 院 专 业 班 级 学生姓名 指导教师 职称 华为智能手机营销策划方案 商务策划学院 市场营销专业 10市营一班 周恩泽、马岩、刘兵 孙在国 教授 2017 年5 月 13 日方案成绩评定表 学院： 商务策划学院 班级： 10市营一班 学生姓名： 周恩泽 马岩刘兵 学号：1814、2017041144 目录 一、摘要······················································4 二、市场营销现状··············································5 1.市场形势················································5 2.产品形势·················································8 3.竞争形势·················································11 4.配销形势·················································13 三、机会与问题分析·····················