[高等教育]战略管理SM David 2-41.ppt

Copyright 2005 Prentice Hall Chapter 2 The Business Vision Mission Chapter Outline (cont’d) “The last thing IBM needs right now is a vision.” (July 1993) “What do we want to become?” Shared Vision – Creates commonality of interests Reduce daily monotony Provides opportunity challenge General Motors’ vision is to be the world leader in transportation products and related services. PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today. – 90% of all companies have used a