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Bad Data Handbook Data Traceability推荐
CHAPTER 17
Data Traceability
Reid Draper
Your software consistently provides impressive music recommendations by combining
cultural and audio data. Customers are happy. However, things aren’t always perfect.
Sometimes that Beyoncé track is attributed to Beyonce. The artist for the Béla Fleck solo
album shows up as Béla Fleck and the Flecktones. Worse, the ボリス biography has the
artist name listed as ???. Where did things go wrong? Did one of your customers provide
you with data in an incorrect character encoding? Did one of the web-crawlers have a
bug? Perhaps the name resolution code was incorrectly combining a solo artist with his
band?
How do we solve this problem? We’d like to be able to trace data back to its origin,
following each transformation. This is reified as data provenenace. In this chapter, we’ll
explore ways of keeping track of the source of our data, techniques for backing out bad
data, and the business value of adopting this ability.
Why?
The ability to trace a datum back to its origin is important for several reasons. It helps
us to back-out or reprocess bad data, and conversely, it allows us to reward and boost
good data sources and processing techniques. Furthermore, local privacy laws can
mandate things like auditability, data transfer restrictions, and more. For example, Cal‐
ifornia’s Shine the Light Law requires businesses disclose the personal information that
has been shared with third-parties, should a resident request. Europe’s Data Protection
Directive provides even more stringent regulation to businesses collecting data about
residents.
We’ll also later see how data traceability can provide further business value by allowing
us to provide stronger measurements on the worth of
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