09年BenQ笔记本英文分析.pptVIP

BenQ Laptop明基笔记本 The Products’ Advertisement  经典精铸，隽永典藏。(BenQ，A classic , refined, and forever treature) 魔鬼的外在，天使的内涵，还犹豫什么呢？ She has the appearance like an evil’s and owns the inner beauty like an angel’s. Pick up the hot girl! The Competition Situation in the Industry 2008---2009年中国最受关注的笔记本电脑品牌对比 The most closely-watched laptop brand in China during 2008---2009 The situation in the industry The ananlysis of BenQ laptops’ competition status in 2009： Lenovo is superior to other laptop brands with 25.8% market occupancy rate. Dell is just the same as HP. Both of them occupies 13.7% of the market and rank as the second. BenQ doesn’t rank within the first ten, with no advantages in the brand aspect. The Industry Situation The Industry Situation 3.Overall, China laptop market tends to be uni-multipolar（一超多强的: the first ten brands occupy 90% of market attention, and the competition for the No.1 brand between LENOVEL and HP is getting increasingly fierce. They two occupy almost more than half of the market. But it should be noticed that although these big brands have their obvious advantages, the market situation can be greatly changed with the new marketing strategies and different new products. Relavant Laptop Advantages ASUS华硕： known as “as solid as rock， is good in quality and compatibility, be creative in the design, deals with heat dissipation（散热） problem throughly, promises that its screen has no spots of light(亮点) (and it can be changeable within three months if it does).” HP惠普：its laptops for business use are fashionable in design and refined in function. Besides, it has its own technique of super bright screen,with a more bright and clear image and a more competitive price. And it will constantly promote new products. TOSHIBA东芝：its speicals lie in its small size， its own advanced liquid crystal display(液晶显示屏) techniques, and appropriate price. FUJITSU富士通: known as “Japanese IBM”, a high-end brand with low-price and a long history. Its business lap