隐形眼镜调查分析.docVIP

Contact Lens ——A Survey on Students Wearing Contact Lenses 09级商英6班 李 露 丰 楠 陈雅婷 唐琳芳 Contact lenses have been accepted by more and more people. But why the invention of contact lenses should change people’s life and become popular? Because of it is different from frame glasses. People do not need to wear the rigid to go to class, to work or to date anymore. And the most important is, people can get rid of frame glasses, thus, they may look beautiful than before. According to this situation, our group decides to make a survey on students who wearing contact lenses, to figure out which type of contact lens is acceptable for students. Our survey was conducted among 100 students, 86 female and 14 male, in Guangxi normal university of Lijiang college. In this survey, we will analyze the result in the following aspects: the market of contact lens is existent and potential. Analysis of survey results Part 1: The use rate of contact lens Contact lens’ market share is still very low. It is a great potential market. The junior students, after 15 years of studying, most wear the glasses. In the surveyed objects, myopia is 66.7%. In myopia, students wear glasses rates 80.6%; use the contact lens rates 9.7%; have no glasses and contact lens rates 9.7% (Question 1). Contact lens’ market shares low, there are three main reasons (Question 4). First, afraid of hurting the eyes, 51% student objects think so. Second, the price is too high, there are 36% people holding this view. Glasses on average about 130 RMB, and contact lens’ prices at more than 200 RMB, the user also need to buy the cleaning liquid and other long-term consumption. Third, it’s trouble. 13% people think that contact lens takes cleaning at least once a day, too much trouble. From the above reasons, the contact lens’ market among the college student is potential. But the key is the publicity and promotional activities of manufacturers. Because above 50% people, for the first reason, hear from their friends t