EBC初级讲义4.docVIP

BEC初级精讲班第4讲讲义 Company activities Objectives: To learn to describe company activities????????? 学习描述公司的商务活动???????? To practise reading for specific information???????? 练习阅读重要信息???????? To raise awareness of cohesion and connectors of addition and contrast???????? 提高对篇章衔接、表示递进与对照连接词的意识???????? To review the present continuous???????? 复习现在进行时态 Investing in central Europe Reading 1? Look at the diagram showing car company investment in central Europe. Answer the questions. vocabulary $1.8bn? bn = billion??? van??? assembly plant??? Ford??? Opel?? Daewoo?? Fiat???? Skoda?? $17m? m = million??? plant Key:1?Fiat ( $1.8bn)2?Volkswagen ( in Mosel )3?Volkswagen ( in the former East Germany, Hungary, Czech republic, Slovakia, Poland)4?Poland ($3.52bn)5?Slovakia ($120m) Grammar 2 Could you tell me the different uses of the present tenses. Key ??? Present simple??????????????????????????????? Present continuousGeneral facts ( Volkswagen??????????????? Something happening now (Daewoo is now manufactures cars )????????????????????? building a new plant.)???????? Routines ( I work for Audi.)?????????????? Temporary situations ( Many firms are investingStates ( VW now owns 70% of Skoda.)?????? a lot of money in central Europe.)????????????????????????????????????? Changing situations ( Costs are rising slowly.) Speaking 3? Why are companies investing so much in central Europe? Reasons given in the test:Cheap workforceGenerous government inward investment grantsSlow economic growth at homeStrong growth in central/eastern European car marketsPossible to take over existing facilities/companies cheaplyGood locations for exporting to the former Soviet Union Other possible reasons not mentioned in the text:By manufacturing in Europe, Asian and US companies avoid restrictions on imports into EuropeInvesting in the area boosts local economies and adds to market growthHigher returns on investments due to low costsShareholder pressure to increase performance