分析IBMXerox失利原因论文.docVIP

1.0 Executive Summary The main purpose of this report is to analize and compare the reason for the failure of IBM and XEROX,review their history development, summarize their mistakes and errors existing in the organization and management.Consequently,we are supposed to benefit from their experience and engrave on our mind. Managers are not the only ones to take their objectivity for granted, researchers’ perception, language and founding assumptions also transfer systematically to managers thrrough systematic interpretation biases (Starbuck and Mezias, 1996).As is known to all,after making a temporary success in the product,it is taboo for a enterprise satisfy the present situation and forget to improve the quality of the products to develop a larger market.We cant deny that the company IBM and XEROX make a lot of innovation and bring about great wealth and employment opportunities for the society in the early development of the company.However, the two companies have made serious mistakes in upgrading their products and major decision wnich is of critical importance for company’s ups and downs. 2.0 Introduction IBM is an international technology and consulting firm whose headquarter is located in Armonk, New York. IBM mainly manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in many areas which ranges from mainframe computers to nanotechnology. IBM was founded in 1911 as the Computing Tabulating Recording Corporation, following a merger of the Computer Scale Company of America and the International Time Recording Company with the Tabulating Machine Company. The inundant achievement of the IBM make the copany maintain a leading position and have a high profits soaring.When it comes to stock market value,IBM company is ranked as the most powerful company. IBM’s larruping culture and product branding has made it have the nickname Big Blue.In 1971,Thomas began to manage this company,his management mode i