国际商务英语口语实训Module_7_Exhibition_Service教材教学课件.pptVIP

Workshop of International Business Spoken English Module 7.1 Pre- exhibition Module 7.2 Attending the Exhibition Module 7.3 After the Exhibition Module 7 Exhibition Service Module 7 Exhibition Service Advertising may be described as the science of arresting human intelligence long enough to get money from it. —Leacock Stephen, Canadian economist The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. —Davik Ogilvy, American advertisement manager Module 7 Exhibition Service ● Learn to do reception at the hall ● Learn how to communicate with customers when attending trade fair ● Learn to talk about exhibition details ● Learn to acquire some information from potential customers Learning Objectives Module 7 Exhibition Service A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. Trade fairs often involve a considerable marketing investment to participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. Background Information Module 7 Exhibition Service In addition, costs are incurred at the show for service such as electrical equipment, booth cleaning, internet services, and drayage (also known as material handling). Consequently, cities often promote trade shows as a means of economic development. Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations. Background Information Module 7 Exhibition Service An increasing number o