商务英语阅读下册Unit_3教材教学课件.pptVIP

Unit Three;Teaching Objectives;Teaching Emphases;Content;TEXT Uncovering a Companys Corporate Culture---a Critical Task for Job-Seekers; Culture is a hot buzzword among corporate and entrepreneurial companies alike. It is what everyone is striving for, what brings on the loyalty, what attracts and keeps the really awesome employees. Why should job-seekers care about a potential employers corporate culture? Arent there more important factors to consider, such as the job itself, salary and bonuses, and fringe benefits? These factors are indeed important, but increasingly career experts are talking about the importance of employee-employer fit in terms of culture, with the idea that how well the employee fits the culture can make the difference between job-seeking success and failure. Corporate culture has gained in importance because employers need to attract talented people and employees want to find increased identification and value in their work.; It is well known that nobody would like to work in a hostile, high-pressure, labor camp with lousy benefits, bitter, talentless managers, and buzzing, green-tinted fluorescent lights. Instead people would like to work in such kind of companies with open, bright corporate culture where they can make their dreams come true, develop their imagination and creativity, eventually they can get valued. What is corporate culture? At its most basic, its described as the personality of an organization, or simply as how things are done around here. It guides how employees think, act, and feel. Corporate culture is a broad term used to define the unique personality or character of a particular company or organization, and includes such elements as core values and beliefs, corporate ethics, and rules of behavior. Corporate culture can be expressed in the companys mission statement and other communications, in the architectural style or offices, by what people wear to work, by how people address each other, and in the titles