2013全球电子商务指数报告.pdfVIP

The 2013 Global Retail E-Commerce Index™ Online Retail Is Front and Center in the Quest for Growth E-commerce websites are no longer just ofshoots of retailers’ physical stores but valid alternatives for global expansion. Online Retail Is Front and Center in the Quest for Growth 1 Contents The Index Findings 2 More Similar than Diferent? 3 The “Key Three” Market Types 7 Next Generation 8 Established and Growing 11 Digital DNA 15 Plant the Seeds for Growth 16 Today’s most successful retailers see global expansion as a crucial platform for growth. Wary of “real estate wars” and long ROI horizons, many have seized the online retail opportunity to overcome these challenges. Retailers everywhere are diving into online retail as consumers across the globe in both developed and developing markets go online to buy products. They are using a variety of growth strategies, from grassroots websites to acquisitions of smaller online retailers or expansion of international shipping capabilities. A.T. Kearney unveiled the first E-Commerce Index in 2012, highlighting the top 10 developing 1 countries for online retail investment. This year we have taken the Index one step further, ranking the top 30 countries in both developing and developed markets. The rankings are based on nine variables, including select macroeconomic factors as well as those that examine consumer adoption of technology, shopping behaviors, infrastructure, and retail-specific activities. The Index balances current onl