佳能公司战略报告.docxVIP

Case Study - CanonStrategic implementation: General perspectiveThe process of strategy implementation in Canon was made easy by the fact that the company first conducted a SWOT analysis to identify its internal strengths and weaknesses, the available opportunities and prevailing threats. It is opportunities and strengths analysis that the company used so that it could make use of opportunities and deal with the threats. Canon can be said to have adopted the Whittington (2001) processual approach to strategy implementation. According to this approach, strategic implementation involves a lot of learning and adaptation by the entire organization’s team. The process therefore required the employees of Canon to make various changes and adjustments to their usual practices and perspectives so that they can conform to the strategy. However, due to proper strategic planning, the strategic implementation process was easy to effect. Use of this approach requires a number of changes to be made to the strategy rather than changing the strategy altogether. This approach also gave the employees a chance to take part in the strategy implementation process through giving feedback of any loops in all the stages of implementation.Canon used this very effective approach in strategy implementation. The strategic plan that had been laid down by the company’s strategic planning unit had stated the inputs regarding resources and capabilities from various divisions of the company. The strategic planning unit had provided information regarding the strategy to these divisions which had created medium rage strategic plans at the division levels which were eventually consolidated at the strategic planning unit. The divisions were allowed to make those plans based on the medium range plans that focused on budgeting which is a major tool for resource allocation. Feedback from the divisions to the strategic management unit is given at all the stages of strategy implementation.Generally, the strat