月饼礼盒方案设计 包装设计论文.doc

杭州中粮美特容器有限公司月饼礼盒方案设计 摘要：食品包装是高技术、高智能的产业。随着时代的发展，人们对食品质量的要求越来越高，式样越来越多，技术性也越来越强。一件优秀的包装设计关系到商品的存在和发展。食品包装的质量，不仅包括了包装的安全方面，还包括美观性和实用性的综合评估。两者的统筹兼顾，才是最合理的包装。事实证明，包装并非越精美销售越好。因此，月饼的过度包装才饱受争议。 在月饼礼盒设计中要充分考虑包装设计的合理性和实用性。随着环保意识的加强，构建节约型社会的需要，合理和实用的包装更加受到青睐。无论是何种商品，都应按照成本最低等原则确定包装件的尺寸、质量、形状、包装材料和包装结构以及总体搬运储藏辅助装置等。包装设计必须具有系统工程的观点，不仅要考虑生产厂商自身的装卸、运输、储存条件，还必须考虑用户手中的全部装卸、运输、储运条件以及对社会环境的影响和消费者的使用消费情况。总之，简约合理的包装才能在市场中立于不败之地。 Abstract: Food packing is the high-tech and the high intelligent industry. Along with time development, people to food quality request more and more high, model more and more many, the technical nature more and more is also strong. An outstanding packing design relates the commodity the existence and the development. Food packing quality, not only has included the packing security aspect, but also includes the artistry and the usable overall assessment. Two all-round considerations, are the most reasonable packing. The fact proved that, a packing finer sale is by no means better. Therefore, the moon cake excessively packs only then fully suffered the dispute. The packing design in the moon cake gift box design must fully consider the rationality and the usability. Along with environmental protection consciousness strengthening, constructs the economy society the need, reasonable and the practical packing even more receives the favour. Regardless of is what kind of commodity, all should defer to the cost to be lowest and so on to determine a package of support in principle the size, the quality, the shape, the packing material and the packing structure as well as the overall transporting preserve auxiliary unit and so on. The packing design must have the systems engineering the viewpoint, not only must consider production merchant own loading and unloading, the transportation, the storage condition, but also must consider in the user hand completely loading and unloading, the transportation, the storage and transport condition as well as to the social environm